SCH.cx – What is SEO? Types and Reasons SEO is Important For Your Website! One of the marketing elements to market a product online is using an SEO (Search Engine Optimization) strategy. SEO plays a role in improving search performance on search engines.
Simply put, SEO is a strategy for increasing the ranking of a website or blog to the first page on search engines, such as Google.
Now in this article, we will discuss several things about SEO, starting from the understanding of SEO, how it works, SEO indicators, to the importance of SEO for your website.
SEO is a website optimization effort to get a website ranking in Google search results organically.
By getting the highest ranking in search results, of course, your website traffic will also increase. SEO will also help you get the right traffic.
To get high traffic that is right on target, you need to follow the rules set by search engines. You need to understand the Google algorithm, how SEO works, and the main indicators of SEO success. This we will learn at the next point.
How SEO Works
Each search engine has a different algorithm to rank a website. Be it Google, Bing, Baidu, Yandex, and others.
Now in this article, we will only discuss the Google algorithm, because according to Statcounter GlobalStats it shows that more than 90% of users in the world use Google to perform searches. You can also see in the following image:
Google is always updating its algorithm to provide relevant and solution results for its users. So as a business owner you also have to follow the algorithm updates.
The goal is that your website gets good ratings to increase website rankings and optimization steps that use old algorithms, will have any effect for your website. This means that the SEO optimization you do must be in accordance with Google’s latest algorithm.
1. Use of SSL / TLS
Since 2014, Google has started to prioritize websites that use SSL (Secure Sockets Layer) or TLS (Transport Layer Security). This is because it is safer to encrypt all data transfers that occur on the website.
SSL is a digital security system that allows encrypted communication between website users and web browsers. Meanwhile, TLS is a security system related to data privacy.
How to find out whether a website is using SSL / TLS or not is by looking at the website address in a browser. If it still starts with HTTP, it means that the website is not using SSL / TLS yet. And if it starts with HTTPS, it means that the website is already using SSL / TLS.
2. URL structure
The simple URL structure makes it easy for search engines to identify a website and the topics (niches) discussed on that website.
Create a simple URL structure, just enter the domain name and page title that you created, here is an example:
3. Content Topics
Before creating content, you must determine one main topic (niche website). Then create content according to these topics.
For example, the topic of a website or business that you run is in the cosmetic sector, so you can create content about tips on safe using cosmetics for pregnant women, tips on choosing cosmetics for sensitive skin, and other content related to cosmetics.
The more content that discusses related topics, the more likely it is for your website to appear on the first page of Google search results.
This is because websites with related content on the same topic will be easily recognized by search engines.
4. Content Structure
In addition to creating content that matches the topic of the website, you also have to create content that is easy for readers to understand. One way is by creating a clear and neat content structure.
- There are three ways you can structure your content.
- Use headings and subheadings for key points in the content.
- Create a Table of Content.
Add photos, illustrations, infographics, or videos that can help readers understand your content.
5. Meta Tags
Meta tags are SEO strategies that help display websites on search results pages. Meta tags will tell search engines (Google) about the content on your website.
Meta tags consist of the meta title, meta description, and meta keywords. To optimize meta tags, you can read the previous article about the understanding and types of meta tags for SEO.
Backlinks are links that are posted on a website or blog that leads to your website or blog.
The more backlinks to your website, Google will judge your website to have high credibility. So that it helps you to increase website rankings.
7. Internal Link
Apart from backlinks, you also need to create internal links.
Internal links are links that lead from a page to another page on the same website, where the two pages are related.
By creating internal links on a website (content), Google will index 2 website pages simultaneously. The more internals on a website, the easier it will be for Google to get to know your website.
8. Website Speed
Website speed is also a factor in increasing your website’s ranking in search results. Google also said that since 2018 the speed (loading) of the website is the main indicator of SEO, both on desktop and mobile.
So the faster your website loads, the more likely it is to rank higher in Google search results.
9. Search Intent
Search intent is what most searches want for a particular keyword.
For example, when you enter the keyword “flowers” on Google, Google will display several websites that discuss ornamental flowers, see the following example.
Why does Google display a website that discusses ornamental flowers? Because most users who search for the keyword “flowers” are looking for ornamental flowers (plants).
So Google will prioritize content that matches the search intent of the majority of users.
Types of SEO
SEO consists of two types, namely SEO On Page and SEO Off-Page. where these two types of SEO are interrelated, so you also need to apply both when doing SEO optimization.
A. On-Page SEO
On-Page SEO is SEO optimization done on the website itself. The objectives of this technique include providing website benefits for website visitors, making it easier for visitors to explore the website, making visitors feel at home on the website, and making it easier for search engines to understand the structure of your website.
There are several steps to optimize On-Page SEO that can be done, namely creating quality content, finding the right keywords, creating an attractive page title, to optimizing the media used.
Read more in the article 10 successful tips for doing SEO On Page.
B. On-Page SEO
Off-Page SEO is an SEO optimization process that is carried out outside the website. The purpose of doing SEO Off Page is to increase SERP (Search Engine Result Page) rankings, increase website page rage, build website trust and authority from search engines and increase the website reputation
There are several steps you can take for Off-page SEO, namely utilizing social media posts (Facebook, Instagram, and other types of social media). Then do link building and guest blogging, leave comments and testimonials on other websites and take advantage of social bookmarking or article directories.
Learn more in the article 4 tips for successful SEO Off-Page.
5 Reasons SEO is Important for Your Website
Here are 5 important reasons why your website needs SEO optimization.
1. Your website is easy to find with various keywords
By doing SEO optimization, your website will be easier to find in search engines using various keywords.
You can reach more audiences using a variety of keywords related to the main topic (niche) of your website.
For example, the topic of your website is flowers. There are many keywords related to flowers, for example, ornamental flowers, tips on caring for flowers, selling cheap flowers, and others.
2. Search Engines Are a Source of Information
As we know, many people search through search engines. Good for finding various kinds of information, news, prices, health information, to political information.
That is why it is very important for every website owner to optimize SEO and increase website rankings in search engines.
3. Make the Website Appear on the First Page
Infront Webworks said 91.5 percent of traffic was dominated by websites that appeared on the first page of Google search results, especially the top three positions.
Sequentially, the first, second, and third positions received traffic of 29.6 percent, 13.1 percent, and 9.2 percent respectively.
Therefore, it is very important to make your website on the first page of Google search results.
4. Increase Brand Awareness and Credibility
Being in the best position on Google search pages will help increase business brand awareness and the credibility (trust) of readers in your business.
This is because your website is easily found in Google search results and is known by many people. People will be more familiar with your business.
5. Easy to Convert
If brand awareness has increased and your business has been trusted by many people, of course, it will be easier for you to convert website visitors (readers) into buyers.
Search Engine Land also says traffic that comes from SEO optimization is 10 times easier to convert than traffic on social media.
This is an explanation of SEO that can help increase the ranking of your website. SEO is no longer an option but an obligation for all website owners.